GAIN FANS NOT FOLLOWERS
NO SALES REPS I NO IN-STORE DEMOS
🎥 Get Sold the Sell It Like Isaac Way
Episodic, Character-Driven Content for CPG Brands: Turning Stories into Sales"
We specialize in creating episodic, character-driven content designed specifically for CPG brands. Our goal? To hook your audience, build lasting fan loyalty, and turn every interaction into a chance to sell, engage, and grow.
We don’t just help you gain customers, we create fans who are excited for the next episode, transforming your brand story into an ongoing experience. By blending entertainment with strategic marketing, we help CPG brands deepen their connection with consumers, keep them coming back, and drive measurable results.
From branded episodes to interactive social campaigns, we craft content that resonates with your audience, strengthens brand loyalty, and elevates sales. Every moment is an opportunity to turn attention into action.
If you're ready to transform your brand's storytelling and create a dedicated following, we’re here to help you make it happen.
OUR STEP BY STEP PROCESS
1. Define Your Target Audience 🎯
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Objective: Identify the key business sectors (industries, decision-makers, or buyer personas).
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Action: Conduct market research to understand challenges, needs, and content preferences.
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Outcome: Develop targeted episodes that speak directly to their pain points and interests.
2. Content Strategy & Script Development ✍️
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Objective: Craft a compelling, value-driven narrative for each episode.
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Action: Break content into digestible episodes that cover different aspects of their business needs (e.g., product solutions, industry insights, success stories).
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Outcome: Ensure content is actionable, informative, and keeps business decision-makers engaged.
3. Casting & Talent Selection 🎭
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Objective: Showcase experts, thought leaders, or internal company leaders to build trust.
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Action: Choose credible voices (from the client’s team or external influencers) who align with the business message.
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Outcome: Create authority-driven content that resonates with professional audiences.
4. Content Production & Execution 🎬
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Objective: Produce high-quality content that reflects the brand's professionalism.
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Action: Film episodes efficiently, focusing on value-driven narratives with crisp visuals and sound.
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Outcome: Short, impactful episodes designed to highlight key business benefits, solutions, or case studies.
5. Multi-Platform Marketing Blend 📣
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Objective: Maximize content exposure across business-friendly platforms (LinkedIn, YouTube, industry blogs).
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Action: Share episodes on the client’s website, email newsletters, LinkedIn, and YouTube with tailored calls-to-action (CTAs).
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Outcome: Drive traffic, increase brand awareness, and generate qualified leads.
6. Episode Packaging & Branding 📦
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Objective: Ensure content looks polished and professional across all platforms.
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Action: Design consistent thumbnails, titles, and branded visuals for each episode.
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Outcome: Create a recognizable content package that’s aligned with the client’s corporate identity.
7. Define KPIs & Measure Success 📊
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Objective: Track key performance indicators that reflect business goals (e.g., lead generation, sales inquiries, brand engagement).
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Action: Monitor views, engagement, and conversions for each episode.
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Outcome: Use insights to optimize future content and demonstrate the ROI of the episodic content series.
Isaac Esau Gay
I’ve spent years mastering consumer engagement across CPG, restaurants, and retail. Learning firsthand what truly drives attention and impact. From in-store demos to cutting-edge content marketing, I know how to connect with consumers and make brands
stand out where it matters most.
As a professionally trained actor and lifelong TV fanatic, I deeply understand the power of storytelling. Great marketing, like great television, should be episodic, building anticipation, loyalty, and emotional investment over time.
While in-store demos and sales reps can work in supermarkets, they often come with issues: late arrivals, miscommunications with store managers, or just underperformance. That’s why I focus on content-driven strategies and local influencer marketing to boost visibility in a way that’s measurable, scalable, and effective.
We’re performance-based, so if we don’t deliver, we don’t get paid. Simple as that.
Wholefoods Market Testimony
Mike's Hot Honey Testimony
CREATION
YOUR STORY
“Thinking While on the Job” is a mini-series that follows Jeremy, a disgruntled employee stuck in the grind of office life. Feeling trapped in a mundane 9-to-5, Jeremy uses his Instagram as a creative outlet, ranting, reflecting, and riffing on pop culture, clichés, and everyday nonsense.
Each episode is like hopping into Jeremy’s car during his lunch break a quick escape from the office filled with offbeat observations, hilarious arguments, and unfiltered thoughts. The show isn’t about office life specifically, but the whole idea is that Jeremy needs this break, just like his viewers do.
SCRIPTED SERIES
POV MINI SERIES
MINI TV SERIES
A law school graduate, drowning in student debt, turns to scams to stay afloat, only to find himself caught between a dangerous crime family and relentless law enforcement.
Tommy and Natalie’s attempt to blackmail a corrupt lawyer goes disastrously wrong, setting off a chain of events that leads to a quick and inevitable downfall.
> Performance Based 📊
We keep 100% of content Ownership & Merchandising Rights
>Marketing Blend
> Content Schedule
> KPI Expectations
> CRM Setup
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Objective: Define key performance indicators to measure content success.
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Action: Track metrics such as:
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Views: Number of views per episode.
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Engagement: Likes, shares, and comments.
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Lead Generation: Inquiries, sign-ups, or demo requests.
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Conversion Rate: How many viewers take action (e.g., purchases, sign-ups).
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Outcome: Use data to optimize content strategy and demonstrate tangible business impact.
> Pay in Full For 100%
Ownership & Merchandising
Rights 💡
> Marketing Blend
> Content Schedule
> KPI Expectations
> CRM Setup
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Objective: Secure full ownership of all created content, including episodic series and related assets, and unlock opportunities for monetization through merchandise and licensing.
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Action:
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Contract: Draft and sign a contract that guarantees 100% ownership of all content, including videos, scripts, graphics, and any derivative works.
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Merchandise Strategy: Develop a strategy to monetize content through branded merchandise (e.g., apparel, accessories, exclusive items) or licensing for third-party deals.
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Licensing Options: Explore partnerships with other brands or platforms to license the content for additional revenue streams.
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Outcome:
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Revenue Opportunities: The ability to generate recurring revenue through merchandise sales, brand licensing, or content syndication.
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Brand Control: Maintain full control over the content and its associated intellectual property, allowing for long-term value and brand growth.
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