GAIN FANS NOT FOLLOWERS
NO MORE SALES REPS I NO MORE IN-STORE DEMOS
We Use Episodic Content To Drive Consumer Loyalty
for CPG Brands, Retailers & Restaurants
We help consumer brands turn their stories into binge-worthy, serialized content. Whether you're a CPG brand launching a new product, a retailer building community, or a restaurant cultivating culture, we craft episodic video, audio, and social series that deepen engagement, boost brand recall, and keep your audience coming back. From concept to distribution, we create content that doesn’t just sell, it connects.
Isaac Esau Gay
I’ve spent years mastering consumer engagement across CPG, restaurants, and retail. Learning firsthand what truly drives attention and impact. From in-store demos to cutting-edge content marketing, I know how to connect with consumers and make brands
stand out where it matters most.
As a professionally trained actor and lifelong TV fanatic, I deeply understand the power of storytelling. Great marketing, like great television, should be episodic, building anticipation, loyalty, and emotional investment over time.
While in-store demos and sales reps can work in supermarkets, they often come with issues: late arrivals, miscommunications with store managers, or just underperformance. That’s why I focus on content-driven strategies and local influencer marketing to boost visibility in a way that’s measurable, scalable, and effective.
We’re performance-based, so if we don’t deliver, we don’t get paid. Simple as that.
OUR STEP BY STEP PROCESS
YOUR BRAND
YOUR STORY
> Define Your Audience
> Generate the Premise
> Develop the Narrative
> Visualize the World
EPISODE 1 2 3 4 5 6 7 8 9 10
CREATION
YOUR STORY
“Thinking While on the Job” is a mini-series that follows Jeremy, a disgruntled employee stuck in the grind of office life. Feeling trapped in a mundane 9-to-5, Jeremy uses his Instagram as a creative outlet, ranting, reflecting, and riffing on pop culture, clichés, and everyday nonsense.
Each episode is like hopping into Jeremy’s car during his lunch break a quick escape from the office filled with offbeat observations, hilarious arguments, and unfiltered thoughts. The show isn’t about office life specifically, but the whole idea is that Jeremy needs this break, just like his viewers do.
SCRIPTED SERIES
POV MINI SERIES
MINI TV SERIES
A law school graduate, drowning in student debt, turns to scams to stay afloat—only to find himself caught between a dangerous crime family and relentless law enforcement.
Tommy and Natalie’s attempt to blackmail a corrupt lawyer goes disastrously wrong, setting off a chain of events that leads to a quick and inevitable downfall.
EPISODE 1 2 3 4 5 6 7 8 9 10
> Marketing Initiatives
> Content Schedule
> KPI Expectations
> CRM Setup
EPISODE 1 2 3 4 5 6 7 8 9 10
Wholefoods Market Testimony
> Monthly KPI Review
> Make Any Changes
Mike's Hot Honey Testimony
EPISODE 1 2 3 4 5 6 7 8 9 10
📣 How Friends Turned
Central Perk
into a Global Brand☕✨
When Friends premiered in 1994, no one
could’ve predicted that a fictional café
would become as iconic as the characters
themselves. Yet, over ten seasons, Central Perk became a cultural touchstone—and one of the most successful examples of “organic marketing” in TV history. Here’s how the show pulled it off:
1️⃣ Visual Identity That Stuck
🛋️ The orange couch.
☕ The mismatched chairs.
🌃 The neon logo.
Instantly recognizable and iconic.
2️⃣ Emotional Storytelling
💬 Where the gang laughed, cried, and grew together.
❤️ Breakups, proposals, “Smelly Cat” performances…
all happened here.
3️⃣ Rachel’s Waitress Job
💡 Plot meets product placement.
She wasn’t just serving coffee—she made Central Perk feel real.
4️⃣ Global Exposure Through Reruns
🌍 With Friends airing 24/7 worldwide, Central Perk
became a household name.
5️⃣ Merch + Real-Life Cafés
🛍️ Mugs, shirts, LEGO sets
📸 Studio tours & replica cafés
Fans wanted to visit and own Central Perk
6️⃣ A Pop Culture Meme Machine
📱 Streaming + social media = Central Perk's second life
✨ Aesthetic. Relatable. Totally shareable.
💬 Final Sip:
Central Perk wasn’t just a hangout—it was a genius marketing
tool wrapped in a coffee cup.
