What Is Sales?

This is how sales works. Okay, guys? Sales is all about conveying an effective, emotional, independent message to your customer at hand for them to think that it was their idea to buy your product. It has to be their idea to buy your product. Even though you are telling them how much is it costs, how good it is compared to the competition, you have to convey a message in such a way that they think that it was their idea because the product is so good, and it came to that conclusion to buy your product. That's sales. That's how you will close the deal every freaking time. That's how you do it, the old [inaudible 00:50].